The beauty of science is that is self-correcting. When a study is published, others get to scrutinize the data and methods. When issues arise, the scientific community gets to discuss and debate the findings, and when appropriate, challenge their veracity. Recently, I collaborated with ...
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January 4, 2008
Brad Schoenfeld, MSc, CSCS, CSPS., is an internationally renowned fitness expert and widely regarded as one of the leading authorities on body composition training (muscle development and fat loss). He is a lifetime drug-free bodybuilder, and has won numerous natural bodybuilding titles including the ANPPC Tri-State Naturals and USA Mixed Pairs crowns.
Brad is the author of multiple best-selling fitness books. Sculpting Her Body Perfect (Human Kinetics Publications, 2007) details cutting-edge training techniques for helping a woman maximize her genetic potential. The book has been endorsed by numerous fitness celebrities and models, and is now in its third edition with over 150,000 copies in print. Look Great Naked (Prentice Hall, 2001), was the #1 book on Amazon.com on multiple occasions and was an LA Times bestseller. Now in its eighth printing, it details a program for targeting and toning a woman’s problem areas. Look Great Sleeveless (Prentice Hall, 2002), the follow up to Look Great Naked details a targeted plan for toning up the upper body. Look Great at Any Age (Prentice Hall, 2003), details a workout routine for women over forty and has received high critical acclaim. The Look Great Naked Diet (Penguin/Putnam, 2003), is a cutting-edge, scientifically-based nutritional regimen that shows how to reduce body fat to levels previously thought impossible and keep it off over the long haul. 28-Day Body Shapeover (Human Kinetics, 2005), details the fastest, most effective program for shaping up and slimming down. Women’s Home Workout Bible (Human Kinetics, 2009) provides a step-by-step blueprint for achieving the perfect at-home workout. His newest book, The MAX Muscle Plan, is scheduled for release in 2012.
Brad has been published or appeared in such publications as Shape, Self, Fitness, Ladies Home Journal, Redbook, Cosmopolitan, Marie Claire, Woman’s Day, Fit, The New York Times, New York Daily News, Gannett Suburban Papers, The Washington Post, Chicago Tribune, Oxygen, Musclemag, Ironman, Muscle and Fitness Hers, and many, many others. He is a former columnist for Fitness Rx Magazine and serves as a regular fitness expert for numerous popular websites. He has been a fitness correspondent for News 12 (Westchester, NY) and has appeared on over a hundred television shows including FOX Newschannel, CNN Headline News, CBS Evening News, UPN News, Good Day New York, Good Day LA, CBS New York Live, NBC Live at Five, and Today in New York, as well as hundreds of radio programs across the country.
Brad is the national spokesperson for Dreamfields Foods, makers of the world’s premier low-carb pasta. He conducts satellite media tours and is involved in various other publicity venues for the company.
Brad is also President of Global Fitness Services, a diverse, multifaceted fitness corporation with several divisions. The consulting division, Fitness Design Concepts, provides a variety of consulting services to corporations, institutions and other entities. The media division, produces the Hot-Bod Newsletter, and the Lookgreatnaked.com Website. He is a popular lecturer, providing seminars and workshops both on the consumer and professional level. Professionally, he has lectured for the International Health, Racquet and Sportsclub Association (IHRSA), the National Strength and Conditioning Association (NSCA), ECA World Fitness, CanFitPro, Athletic Business Confrence and Club Industry, among others. For consumers, his Look Great Naked Seminars are presented around the country and he has been a regular speaker for the Learning Annex.
Brad is widely regarded as a “trainer of trainers.” He is a lecturer in the exercise science department at Lehman College in the Bronx, NY, and an adjunct professor in nutritional science at Mercy College in Dobbs Ferry, NY. He was previously a faculty and board member at the American Academy of Personal Training in New York City, a vocational school for aspiring fitness trainers.
Brad earned his masters degree in kinesiology/exercise science from the University of Texas. He is currently pursuing his Ph.D. in exercise science at Rocky Mountain University where his research focuses on elucidating the mechanisms of muscle hypertrophy and their application to resistance training. He is a Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association (NSCA), and serves as an associate editor for their peer-reviewed Strength and Conditioning Journal. He has achieved multiple certifications as a personal trainer, including the NSCA, the American Council on Exercise (ACE), the Aerobics and Fitness Association of America (AFAA), and CanFitPro. In 2011, he was named NSCA Personal Trainer of the Year. In addition, he is a member of the American College of Sports Medicine as well as IDEA Health and Fitness Association, which has bestowed upon him the title of Master Trainer – the highest ranking possible.