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News Releases

For Immediate Release

CONTACT INFORMATION:
Brad Schoenfeld, CSCS
914-723-8400
brad@lookgreatnaked.com
www.lookgreatnaked.com

Scarsdale, NY - Too many women over age 35 accept weight gain, lagging energy, and bone loss as inevitable factors of aging when in fact the culprit is the accumulated years of poor fitness and eating habits. "Every symptom women currently chalk up to aging can be positively addressed and in many cases reversed with proper fitness and diet," says Brad Schoenfeld, master personal trainer and author of LOOK GREAT AT ANY AGE, A Body-Shaping, Energizing, Total-Health Workout For Women Over 35. Consider the following:

But I don't eat that much! Why am I gaining weight? Weight gain needn't be as inevitable as an AARP membership. You say you haven't changed your diet since you fit into size 8 jeans, yet the scale is creeping up year after year? If you've ignored strength training, weight gain is guaranteed. Without strength training, women lose roughly 1 percent of their muscle mass each year after the age of thirty, which can mean having 30% less muscle mass when they reach age 60. You'd have to eat one third less calories at age 60 to maintain the same weight at age 30. Forget it! Time for strength training.

Is osteoporosis inevitable? For most of us, absolutely not. On the molecular level, bones are constantly breaking down and rebuilding bone tissue for optimal function throughout our lives. However as early as age thirty women's bones can begin to break down faster than they rebuild which can bring about a condition called osteopenia. Yet bone cells are very sensitive to weight-bearing activity. If there is a perceived need to withstand loads, bone receives the signal to regenerate itself faster. With proper exercise, women not only reverse bone loss but can gain 1 to 3% of bone mineral density a year-without the use of drugs.

I just don't have the energy I used to. Nothing is more frustrating than feeling like you're slogging through your day. So it seems counter-intuitive to say that if you want energy to burn, you have to burn more energy. The body responds to demand. Increase the demands on your body through strength training and aerobic exercise, and your body adjusts its energy upward. For people who say they just don't have enough time, I respond exercise is not an option. You have to learn to give to yourself first, so you have the energy to keep up with the rest of your life.

I exercise regularly but I'm not seeing the results I once did. This is a common complaint among even the most dedicated exercisers-particularly those who concentrate on aerobic activity. Keep in mind, aerobics are excellent for cardiovascular health, and they are a great calorie burner while you are exercising and for a few hours afterward. But without strength training, you are not building muscle. Building muscle will literally transform the shape of your body for the better, and the additional muscle will have you burning calories not only while you are working out, but 24 hours a day.

But hypertension/diabetes/heart disease runs in my family. What's the use? Study after study has shown that all of these conditions are dramatically controlled and in many cases reversed with proper nutrition and fitness! To ignore exercise and nutrition because you think disease is in your cards is like waiting on the train tracks for the train to hit you. You are in far greater control of your health than you think, and it takes a small commitment of your time to make major positive changes in your life.

Brad Schoenfeld has used real women-not fitness models-in LOOK GREAT AT ANY AGE to show there is room even in the busiest lives for health and nutrition. As the owner of the Personal Training Center for Women in Scarsdale, New York, he has helped countless women by creating fitness and nutrition programs that address the specific health concerns all women face.

Brad has written feature articles on women's health for virtually every major women's health and fitness magazine, and has appeared on countless national and local television shows explaining and demonstrating the latest information on women's health and fitness. He is available for interviews on his latest book, LOOK GREAT AT ANY AGE, and can provide fitness models for his segments. I look forward to arranging an interview with you soon.

Please contact Brad Schoenfeld to arrange an interview and/or for additional quotes.

ABOUT BRAD SCHOENFELD: Brad Schoenfeld, CSCS, is the fitness trainer to bet your shape on. Widely regarded as one of America's leading fitness professionals, his focus is to help women achieve their full fitness potential by skipping the gimmicks and sticking to the well-documented science of exercise and nutrition. Awarded the distinction of master trainer by the International Association of Fitness Professions, he is also a certified strength and conditioning specialist by the National Strength and Conditioning Association.

He is the author of six fitness books, including Sculpting Her Body Perfect and the bestseller, Look Great Naked. He is a columnist for Fitness RX for Women magazine and has been published or featured in every major magazine including Cosmopolitan, Self, Marie Claire, Fitness and Shape. He has been a guest on many national television and radio shows. His Personal Training Center for Women is located in Scarsdale, New York. Brad lives in Croton-on-Hudson, New York.