News Releases
For Immediate Release
CONTACT INFORMATION:Brad Schoenfeld, CSCS
914-723-8400
brad@lookgreatnaked.com
www.lookgreatnaked.com
FITNESS EXPERT AND AUTHOR FINDS THE INTERNET HIS KEY TO BEST-SELLING SALES AS HIS TITLE SHOOTS TO NUMBER ONE ON AMAZON
Scarsdale, NY -
While the Internet may have lost its fizzle with investors it still has a tremendous power to promote book sales with a reach that television and print can't match.
Fitness expert and author Brad Schoenfeld is a tireless promoter. For his latest book, he was featured on top television in the New York and West Coast markets. He also did over 50 radio interviews, and had features in top women's magazines including Marie Claire, Cosmopolitan, Fitness, and Woman's Day. While sales of his new book "Look Great Naked" (Prentice Hall Press, January 2001), an exercise and nutritional guide aimed at women, were solid, it wasn't until he was featured on the Internet site e-Diets that his book rocketed to number one on Amazon.com on March 19th and 20th and continues to remain at the top of the fitness charts.
Schoenfeld, whose first book, "Sculpting Her Body Perfect" (Human Kinetics, 1999), is going into its fourth printing with over 40,000 copies currently in print, also shot to the top 10 on Amazon riding the coattails of his newer title. "The e-Diet interview was almost an afterthought," says Schoenfeld. "Our publicity efforts were focused on TV, radio and print. But when the e-Diet interview was picked up by AOL, Compuserve and other on-line outlets on Monday morning, within three hours the book was the top selling title on Amazon," says Schoenfeld. "It was really amazing. While I think television, print and radio are important, it opened my eyes to the tremendous power of the Internet--not only for getting the word out, but for the fact that consumers can buy immediately online when the title is right in front of them."
High-Energy Fitness is unique in that it takes a personalized approach to fitness, addressing a woman's individual concerns. Amongst the highlights of the site are instructional articles that inform and enlighten, resources that help to fine-tune a routine, and a forum that provides direct answers to fitness-related questions.
Schoenfeld has already signed with Prentice Hall Press for a follow up. Expect "Look Great Sleeveless" in early 2002. Securing Internet features is at the top of his publicity list.
Please contact Brad Schoenfeld to arrange an interview and/or for additional quotes.
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ABOUT BRAD SCHOENFELD: Brad Schoenfeld, CSCS, is the fitness trainer to bet your shape on. Widely regarded as one of America's leading fitness professionals, his focus is to help women achieve their full fitness potential by skipping the gimmicks and sticking to the well-documented science of exercise and nutrition. Awarded the distinction of master trainer by the International Association of Fitness Professions, he is also a certified strength and conditioning specialist by the National Strength and Conditioning Association.
He is the author of six fitness books, including Sculpting Her Body Perfect and the bestseller, Look Great Naked. He is a columnist for Fitness RX for Women magazine and has been published or featured in every major magazine including Cosmopolitan, Self, Marie Claire, Fitness and Shape. He has been a guest on many national television and radio shows. His Personal Training Center for Women is located in Scarsdale, New York. Brad lives in Croton-on-Hudson, New York.
