News Releases

For Immediate Release

CONTACT INFORMATION:
Brad Schoenfeld, CSCS
914-723-8400
brad@lookgreatnaked.com
www.lookgreatnaked.com

LOOK GREAT NAKED DIET

Scarsdale, NY - Nature deals everyone a certain body type. Some people are able to eat whatever they want without gaining a pound, while others seem to gain weight just at the mere mention of food. Unfortunately, the ability to store fat differs from person to person. What is the reason for this inconsistent and otherwise unfair fact of nature? The answer lies in a phenomenon called "set point." The set point is the amount of fat the body strives to maintain at all times. While most diets promote weight-loss in the short term, until now, none have addressed each person's unique set point, making the "yo-yo" effect almost inevitable.

In his new book, The Look Great Naked Diet (Avery trade paperback; On sale: January 1, 2004; $18.95 U.S./$30.00 Canada), renowned fitness and nutrition expert Brad Schoenfeld, CSCS, offers a permanent solution to weight-management and reveals how anyone can redefine their physique by changing their set point. Rather than prescribing a one-size-fits-all, cookie-cutter program, The Look Great Naked Diet shows how each person can customize a nutritional plan to suit their individual body type. It has specific chapters tailored especially for body builders, including how to optimize pre and post-exercise nutrition, how to bulk up without gaining fat, and how to eat prior to a physique competition.

Schoenfeld offers a scientifically-based approach that is easy to understand and put into practice. Here are some of the highlights of this breakthrough program:

  • How genetic and environmental influences determine a person's body composition and how these factors can be controlled to achieve super-low body fat levels.
  • Why ultra-low carb (ketogenic) diets are detrimental to long-term weight management.
  • How the right types of dietary fats can actually help to turn the body into a fat-burning machine.
  • How to avoid the inevitable metabolic slowdown associated with most diets.
  • What to eat for optimal exercise performance.
  • The best sources of carbs, proteins and fats.
  • How to get your body into top shape for a specific event such as a wedding, beach party or physique competition.
  • Exciting menu plans for each specific body type with seven-day menu suggestions.
  • …And much more.

    Please contact Brad Schoenfeld to arrange an interview and/or for additional quotes.

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    ABOUT BRAD SCHOENFELD: Brad Schoenfeld, CSCS, is the fitness trainer to bet your shape on. Widely regarded as one of America's leading fitness professionals, his focus is to help women achieve their full fitness potential by skipping the gimmicks and sticking to the well-documented science of exercise and nutrition. Awarded the distinction of master trainer by the International Association of Fitness Professions, he is also a certified strength and conditioning specialist by the National Strength and Conditioning Association.

    He is the author of six fitness books, including Sculpting Her Body Perfect and the bestseller, Look Great Naked. He is a columnist for Fitness RX for Women magazine and has been published or featured in every major magazine including Cosmopolitan, Self, Marie Claire, Fitness and Shape. He has been a guest on many national television and radio shows. His Personal Training Center for Women is located in Scarsdale, New York. Brad lives in Croton-on-Hudson, New York.