News Releases
For Immediate Release
CONTACT INFORMATION:Brad Schoenfeld, CSCS
914-723-8400
brad@lookgreatnaked.com
www.lookgreatnaked.com
THERE ARE 42,000 DIET BOOKS AVAILABLE
SO WHY DO MOST DIETERS END UP GETTING FATTER?
Scarsdale, NY -
The answer, says health and fitness maven, Brad Schoenfeld, the author of the LOOK GREAT NAKED DIET (Avery Trade Paperback; January 2004), has everything to do with the body's "set point"-the amount of fat the body strives to maintain throughout a lifetime. The problem with all those "miracle" fad diets is that they not only ignore the set point but fail to acknowledge that it differs in each of us. The unhappy result is a one-size-fits-all diet plan that will produce short-term weight loss, but, as the body fights back to regain the fat lost, won't succeed in sustaining long-term success.
So how is the LOOK GREAT NAKED DIET different from all the others? First of all, Brad Schoenfeld knows his science. Having researched and incorporated the most up-to-date literature on nutrition, he provides an essential and easily understood introduction that spells out what every dieter should but rarely knows, including the chemistry of food; the physiology of fat; the role that genetics, gender and age play in governing weight management; and the science of changing the body's set point for life.
The LOOK GREAT NAKED DIET clears up the myths about diet and exercise and sets the record straight on every aspect of weight management & fitness. Here are some of the highlights of what you'll learn:
the concept of set point and its impact on fat storage;
the important role that leptin, the "master hormone," play in regulating weight management;
why ultra-low carb (ketogenic) diets are detrimental to long-term weight management;
how the right kinds of dietary fats can help to turn the body into a fat-burning machine;
how to avoid the inevitable metabolic slowdown associated with most diets;
what to eat for optimal exercise performance;
what to eat after a workout;
getting into top shape for a specific event-from weddings to body-building competitions;
...and much more.
As the author notes, The Look Great Naked Diet "shows you how to customize a dietary regiment to your own unique needs and body type." And, he adds, "Whether it's losing weight, gaining lean muscle, or simply maintaining optimal health and wellness, you'll be able to manipulate dietary variables to achieve your objective." The most important thing he emphasizes is that by knowing the science behind the diet, you'll understand not only what you should do but also why you should do it.
Please contact Brad Schoenfeld to arrange an interview and/or for additional quotes.
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ABOUT BRAD SCHOENFELD: Brad Schoenfeld, CSCS, is the fitness trainer to bet your shape on. Widely regarded as one of America's leading fitness professionals, his focus is to help women achieve their full fitness potential by skipping the gimmicks and sticking to the well-documented science of exercise and nutrition. Awarded the distinction of master trainer by the International Association of Fitness Professions, he is also a certified strength and conditioning specialist by the National Strength and Conditioning Association.
He is the author of six fitness books, including Sculpting Her Body Perfect and the bestseller, Look Great Naked. He is a columnist for Fitness RX for Women magazine and has been published or featured in every major magazine including Cosmopolitan, Self, Marie Claire, Fitness and Shape. He has been a guest on many national television and radio shows. His Personal Training Center for Women is located in Scarsdale, New York. Brad lives in Croton-on-Hudson, New York.
