News Releases

For Immediate Release

CONTACT INFORMATION:
Brad Schoenfeld, CSCS
914-723-8400
brad@lookgreatnaked.com
www.lookgreatnaked.com

RECESSION-PROOF YOUR FITNESS ROUTINE

Scarsdale, NY - Everyone is looking to save money these days, but it shouldn't come at the expense of your health. Well, unfortunately it now has. A recent national omnibus survey of 1,000 people conducted by the American Heart Association found that 25% of those belonging to a gym have cancelled their memberships in the previous six months. Yet another casualty of the poor economy.

The good news is that tightened budgets need not squeeze fitness from a person's lifestyle. Brad Schoenfeld, best-selling author of the new book, Women's Home Workout Bible (Human Kinetics, November 2010), explains that a terrific workout can be had in the comfort of your home while saving thousands over the years on hefty gym fees.

"If you make smart purchases, a basic home gym can be set up for under $100 and allow you to perform dozens of exercises," Schoenfeld says. "Best of all, it's a one-time purchase. Once you buy it, the equipment is yours to keep forever."

He offers these budget-friendly tips:

  • Base fitness purchases on fitness goals: Different goals require different types of equipment. "You don't need a multi-function gym machine if you're aim is to increase functional capacity and lose weight," says Schoenfeld. "And if you think that ab machine is going to help whittle away your spare tire, think again. It won't!"
  • Never purchase exercise equipment from an infomercial: "These are impulse buys that you'll almost always regret," Schoenfeld says. "The quality tends to be poor, the warranties are usually worthless, and ultimately the equipment ends up being an expensive clothes hangar."
  • Obtain resistance training equipment before cardio equipment: "To get a quality resistance training workout, you need at least a few basic items," Schoenfeld says. Not so for cardio. "Various callisthenic exercises, such as skipping in place, squat thrusts and jumping jacks provide as good an aerobic workout as any machine you can buy."
  • Compare prices on the Internet: "Don't just walk into your local sporting goods store and plunk down your hard earned money," Schoenfeld says. "A simple search of the Internet will almost always get you a cheaper price-sometimes much cheaper. If you bring the price into a retail store, they'll likely match it. It's a very competitive market."

    Please contact Brad Schoenfeld to arrange an interview and/or for additional quotes.

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    ABOUT BRAD SCHOENFELD: Brad Schoenfeld, CSCS, is the fitness trainer to bet your shape on. Widely regarded as one of America's leading fitness professionals, his focus is to help women achieve their full fitness potential by skipping the gimmicks and sticking to the well-documented science of exercise and nutrition. Awarded the distinction of master trainer by the International Association of Fitness Professions, he is also a certified strength and conditioning specialist by the National Strength and Conditioning Association.

    He is the author of seven fitness books, including Sculpting Her Body Perfect and the bestseller, Look Great Naked. He is a columnist for Fitness RX for Women magazine and has been published or featured in every major magazine including Cosmopolitan, Self, Marie Claire, Fitness and Shape. He has been a guest on many national television and radio shows. His Personal Training Center for Women is located in Scarsdale, New York. Brad lives in Croton-on-Hudson, New York.